Copywriting Individual Assignment (Music Festival)

INTRODUCTION

Prepare yourself for the astounding second “Camouflage of sound”, a music festival presented by Samsung! Featuring the top notch line-up of international and local superstars! “Camouflage of sound” will be staged at Shah Alam Stadium on 3rd March 2015, 7 p.m. sharp. Our primary mission is to integrate the music enthusiasts across the world. Secondly, we would like to create a platform to support local talents. We determine to let the masses experience even more of a live show.
Dress code has been announced on our official website, which is Camouflage style that matches with the title of music festival. Camouflage provides armies a feeling of unity by seeing their comrades smartly dressed and making an impression on the general public. Same thing, spectators could feel everyone in the stadium is united when they see the masses are wearing Camouflage fashion. Of course, best dressing award will be given on the music festival day. You would not want to miss it as the prizes are Samsung Note 3. Goodies bag that contain T-shirt, glowing sticks and badges will be given on that day.
The Harujuku Barbie Nicki Minaj, The American pop rock bands Maroon 5 and One Republic, the South Korean pop group Super Junior are going to rock the stage. Apart from that, the Malaysia heroes Katoon Network dance crew is going to impress you and brings out the uniqueness on stage. Do not miss your chance to grab the limited tickets for the unique spectacle which you will never forget for the rest of your lifetime.

Tickets are divided into four categories, RM188 free seating zone, RM388 for rock zone, RM488 for VIP zone and RM688 for VVIP zone. You may purchase the tickets online at www.camouflageofsoundtix.my or by calling 1800-714-7000, fast selling start from 10th January 2015. The presenter of Camouflage of Sound is Samsung, and it sponsored by Shure, Red bull and Sony.

ANALYSIS

Solution: Camouflage of Sound recommended the spectators to wear Camouflage fashion that could provide a feeling of unity and making an impression on the general public.
The target objective is to integrate the music enthusiasts across the world. The target audiences would be the music lovers at all ages. The target belief is audiences would feel the sense of unity when they saw the people around them are wearing Camouflage fashion. The target reaction is audiences love the theme of our music festival since they would like to meet and mingle with all the music enthusiasts. The target action would be people are excited and purchase the tickets of Camouflage of Sound.

PRINT ADVERTISEMENT

To make everything be consistent, Camouflage would be the theme of my print advertisement as well. Therefore, the background and font colors are black, white, and green. Since this event was presented by SAMSUNG, so the SAMSUNG logo is one of the most important elements in the print advertisement. Human beings are visual creatures, which are the reason why the images of superstars have already covered 60 percent of the print advertisement. For the rest of 40 percent would be the title and details of the music festival. Fonts are sort of straightforward and sharp to ensure people would not get confused and messed up. Sponsorships were placed at the bottom of the print advertisement, followed by call-to-action. Less is more, too lengthy content might cause the readers avoid from reading it.

STORYBOARD
Theme rational was applied in this commercial. Rational appeal is concerned with an appealing price point and with highlighting the benefits of owning the product. This method is widely used by businesses to fend off competition. Therefore, images and background music of the superstars are being shown in the commercial. It does not connect individual’s deep seated interest at all. It is a very straightforward commercial which persuades people to buy a ticket if you would like to watch the superstars’ performance. Pictures of the each superstar are being shown together with their well-known song for four seconds. Regarding to the audio part, the narrator would be a man’s deep voice tone.

VINE VIDEO

 

The duration of a vine video is 6 seconds. Once again, the theme is still remaining on Camouflage. 6 people were wearing the camouflage face painting and marching. Marching is a formal type of walking that involves maintaining a steady heel beat and cadence. Out of sudden, they stopped when they heard Nicki Minaj’s song “Anaconda”. In the last scene, they started to dance and shake their bodies like nobody’s business. Nicki Minaj would be the most well-known singer who was invited to Camouflage of Sound music festival, therefore her latest song has been chosen as the background music of the vine video. In another way, the first scene could represent people are getting too serious and tense on their lives. The second scene and third scene could represent people relieves stress and they enjoy the music so much. So, this video was indirectly telling the people to join the event in order to get them liberation for a moment while enjoying the music festival.

ARTICLE - 7 STEPS TO PREPARE FOR A MUSIC FESTIVAL
1.0 Research the music
To make sure you will be enjoying the atmosphere, it might be a good idea to research these artists and get to know their music. Otherwise, you make the decision to endure the music you may dislike. Even if you don't particularly like whichever band may be ahead, try to find a song that appeals to you by this band. Research the music in advance to ensure you won’t be standing in the middle of the crowd without a clue. It's always best to know the music.
2.0 Find your own campsite
Take time to find a camp suitable to you. If you prefer a quiet campsite, try to find a closed off field. Some campsite sections are lucky to have their own small field. If you find one, try to find a good spot in a small field. This way, it'll have less people, therefore quieter and, whether you feel safe to, you have more of an option to leave all of your belongings in your tent whilst you head off into the middle of the crowd.
3.0 Bring the right equipment
There are many things that would benefit you that you might not think to take. The essential things you need to bring to a music festival are tent, cash, towel, water bottle, torch, baby wipes, spare clothing and first aid kits.

4.0 Keep your money safe

If you want to take cash with you, make sure you find a place on your person to keep it safe. A tip for girls is to buy a cheap padded bra you won't intend on wearing much. Cut a line across the inside of the cup and sew a zip onto the split material. You'll have made yourself a zip pocket. If you keep your money inside, with the pocket zipped, you'll keep your money safe throughout the festival. You're not likely to take off your bra the entire time. If you're a guy, try and find an alternative piece of clothing that's either padded or with double material so you can cut through one layer.
5.0 If you’re alone, make friends.
Music is only half of the enjoyment. If you make friends, you'll double your enjoyment. If you're shy, try and pluck up the courage to talk to people. Most of the people at festivals are often friendly. Before the festival, try and find someone who's also going and ask if you can camp along with them.
6.0 Make sure you feel safe
If you're on your own in an overwhelming crowd, and don't feel safe, get out. You won't enjoy the artists performing, you'll be concentrating on trying to breathe and feel comfortable. It takes a lot of effort to be at the front of the crowd, particularly for a highly popular band, and it can be very overwhelming. If you feel like you can't handle it, don't panic. Just make your way out and find a spot that feels right for you.

7.0 Forget about the outside world

Festivals are one of the greatest forms of escapism. If you forget, you'll have the best time of your life. Nothing matters on the outside; once you're in, that's all that matters. Enjoy yourself. Don't fuss if you haven't had a shower, and don't be too bothered about having to pee outside. In the end, you're messy anyway and you'll get nice and clean once you get home. (wikiHow to do anything, 2013)

CONCLUSION

Print advertisement, article, storyboard and vine video were carrying the similar role, which is to promote the music festival, and to convince them get involve in this event. With their participation, then only the ultimate purpose can be done, which is bonding the music lovers at the same time make them appreciate and enjoy all the music creations. Theme Camouflage was applied on every aspects in this project. Therefore, the message of this music festival will be conveyed to the public effectively and successfully.