Copywriting Group Assignment (Domino's Pizza)

PRINT ADVERTISEMENT

RADIO SCRIPT

Client : Domino’s Pizza

Product : The New Germany Potato Pizza and Argentina Olives Pizza

Subject : FIFA World Cup Germany vs Argentina

Duration : 70 seconds

SFX : (spectators cheering in the football stadium)

MVO1 : (Excited) Damn, Germany is seriously the best man!

MVO2 : (Disagreeing) Nah, I totally disagree with you bro. I believe Argentina is so much    better compared to Germany.

MVO1: (Annoyed) You so need to get yourself checked!

MVO2 : What is wrong with you man?! (Angry)

MVO1 and MVO2: (Quarrels)

MVO1 : (Persistent) Fine, don’t trust me ? Here! 

MVO2 : (Starts munching while talking) I don’t think it’s going to… (Pause) (SFX: Sound of Angels) (Enthusiastic) OMG you’re so right man, this is really good! The potato, the cheese the chicken goes so well together! Now, you’ve got to try the Argentina Pizza!

MVO1: I told ya so. Alright here goes. ( Munching the pizza)… (Pause) (Excited) (SFX: Sound of Angels) This is extremely deli~~~~~cious! The olives, the honey the beef is just so yummy! I am so gonna get myself another one of this.

VO : (BGM: Ole Ole) THE FIFA WORLD CUP IS HERE! Have a taste of our very own Germany Potato Pizza and Argentina Olives Pizza at any of our Domino’s outlet. It would be the taste that you would die for!

Radio Jingle : Domino~

STORYBOARD

INSIGHT

T-PLAN

Target Objective: Give the Domino’s customers ultimate FIFA experience with our new pizza.

Target Audiences: Conformist, football lovers.

Target Reaction: The audiences want to buy the latest Domino’s pizza which represent the team they supporting.

Target Action: Everyone go to nearest Domino’s and purchase the pizza which represent the team they supporting.

Target Belief: To make the audiences belief that they are watching the football match live although they are not.